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The Golden Mile — Tel Aviv beachfront boutique luxury

Pre-Pre-Sale · Before the Public Launch

The Golden Mile, Tel Aviv The Holy Grail of Tel Aviv Real Estate — Before the World Sees It

Boutique luxury beachfront, between the Royal Beach, Mandarin Oriental, and David Kempinski.

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Pre-Pre-Sale
Stage
Boutique
Format
On Request
Pricing
Golden Mile
Location

The Holy Grail of Tel Aviv Real Estate

In Tel Aviv, the best opportunities rarely arrive with fanfare. They circulate quietly between buyers and brokers who understand the market before anyone else does. Right now, one of those whispers is beginning to turn into something much louder — a brand-new luxury project emerging in one of the rarest pockets of the city.

Step outside your front door and you'll find yourself surrounded by some of Tel Aviv's most prestigious addresses: the Royal Beach, the Mandarin Oriental, and the David Kempinski. This isn't proximity to luxury — it's immersion in it. Mornings by the Mediterranean, afternoons at Carmel Market, evenings on Rothschild Boulevard. The beach as your front yard, and the cultural heart of Tel Aviv at the other end of the same walk.

Tel Aviv is a city with extraordinarily limited beachfront land. New developments along the seafront are already rare — a completely new boutique project on the Golden Mile is almost unheard of. The architecture and finishes are designed to rival the world-class hospitality surrounding it, and the boutique scale means exclusivity, elevated design, and a residential rhythm rather than a tower-block crowd.

Floor plans, pricing, and full project details are released to qualified buyers under NDA before the official launch. Use the form on this page to start that conversation.

Project Snapshot

LocationTel Aviv Golden Mile
StagePre-Pre-Sale (NDA)
FormatBoutique luxury
Beach AccessDirect
Adjacent HotelsRoyal Beach · Mandarin · Kempinski
PricingOn request
Floor PlansOn request
Foreign BuyersSupported
Request Floor Plans & Pricing

Why This Project Matters

🏖️

Directly on the Beach

On the Tel Aviv Golden Mile, with the Mediterranean steps from the front door. Mornings on the sand, evenings on Rothschild — the rhythm that makes Tel Aviv beachfront the most coveted residential pocket in Israel.

🏨

Hotel-Grade Neighbors

Built between the Royal Beach, the Mandarin Oriental, and the David Kempinski. The architecture and finishes are designed to rival the world-class hospitality next door.

💎

Boutique, Not a Tower

A small, intentional project — not a 40-storey monolith. Exclusivity, elevated design, and a residential rhythm that fits the Golden Mile, rather than overwhelming it.

📍

Walking-Distance Tel Aviv

Carmel Market, Neve Tzedek, the Tachana, Sarona, and the upper end of Rothschild are all within walking distance. The cultural heart of Tel Aviv, with the beach as your front yard.

⏱️

Pre-Pre-Sale Timing

Quiet release before the public launch. Buyers entering at this stage typically secure pricing materially below the eventual launch price book — the strongest single lever in Tel Aviv luxury timing.

🌍

Foreign-Buyer Support

Remote signing, English-speaking lawyer coordination, currency-timing strategy, and end-to-end purchase support. Diaspora buyers and olim are routine — the workflow is built for both.

The Power of the Pre-Pre-Sale Stage

For experienced buyers and investors, timing is everything. Entering at the pre-pre-sale phase represents one of the strongest positions in the Israeli luxury market — often before pricing fully reflects future demand, and before the broader public even becomes aware of the opportunity. At this stage, buyers aren't simply purchasing property; they're positioning themselves ahead of the market.

In a city like Tel Aviv, where premier inventory is limited and demand for exceptional locations continues to rise, opportunities at this level disappear long before official public launches begin. By the time the project reaches its public launch — with renderings, press, and a sales gallery — the prime units are already taken, and the price book has stepped up materially from the pre-pre-sale tier.

Today's Tel Aviv buyers are looking for more than square footage or branded amenities. They're searching for projects with soul — places that feel connected to the energy, culture, and texture of the city itself. This is a rare address, a world-class standard, and a stage of opportunity few ever get access to.

First Look

Renderings and full visual package available to qualified buyers under NDA.

Tel Aviv Golden Mile — boutique luxury pre-pre-sale
Tel Aviv Golden Mile — interior detail

The Golden Mile — Frequently Asked Questions

What buyers most often ask about Tel Aviv pre-pre-sale beachfront luxury.

Where is the Tel Aviv beachfront and why is it so sought-after?
The Tel Aviv beachfront — Israel's most prestigious residential strip — runs along HaYarkon Street and the promenade between Jaffa in the south and Tel Aviv Port in the north. The premium pocket sits between the Royal Beach, Mandarin Oriental, and David Kempinski hotels: a stretch of under 500 metres where new residential construction is genuinely scarce. Its value comes from a combination of direct Mediterranean frontage, walkability to Carmel Market, Neve Tzedek, Rothschild Boulevard and Dizengoff, and the prestige of Israel's most internationally recognised address.
What is a pre-pre-sale in Israeli real estate?
A pre-pre-sale is the stage before a project's official public launch — units are offered quietly to a small group of buyers before any marketing campaign, brochure, model apartment or public price list is released. Entry pricing at this stage is typically set at the developer's costs plus a modest margin, and is materially below what the broader public will see at launch. For Tel Aviv's beachfront in particular, public-launch inventory often sells out within days, so the pre-pre-sale window is where most early-entry upside is captured.
How much does beachfront property in Tel Aviv cost per square metre?
Completed beachfront apartments on Tel Aviv's premium coastal strip trade between approximately ₪80,000 and ₪150,000+ per built square metre depending on floor, sea view and specification level. Top-floor penthouses and direct sea-facing units sit at the upper end; lower floors with partial views come in lower. Pre-sale and pre-pre-sale entry pricing is typically set below secondary-market comparables — the discount reflects the developer's need to secure early commitments and the buyer's acceptance of construction-phase risk.
Why is new residential construction on the Tel Aviv seafront so rare?
Tel Aviv has no remaining undeveloped beachfront land. New coastal residential projects only arise through urban renewal — replacing an older building or consolidating adjacent plots via pinui-binui (demolish-and-rebuild). The approval process involves multiple municipal, district and national planning committees and typically takes between five and twelve years from initial application to permit. A boutique project that has cleared this entire process and is ready to sell is something the market encounters once every several years, not annually.
Can Americans — or other foreign nationals — buy property in Tel Aviv?
Yes, without restriction. Israeli law allows any foreign national to purchase residential property, register title and sell freely. Americans, British, French, Canadian and other diaspora buyers are common participants in the Tel Aviv beachfront market. The main practical differences from an Israeli purchase are the purchase tax rate (8–10% for non-residents versus lower tiered rates for Israeli first-home buyers) and the requirement for a licensed Israeli attorney to handle the contract and land registration. Both can be coordinated remotely — most steps require no physical presence in Israel.
What is pinui-binui and how does it work in Israel?
Pinui-binui (Hebrew: evacuation-and-building) is Israel's urban renewal track for replacing entire residential buildings with new, larger developments. A developer approaches owners of an existing older building — typically one with rights to expand under current planning law — and offers each owner a new, larger apartment in the replacement project in exchange for vacating their current unit. The developer funds the project from selling the additional units created by the density increase. For buyers of the new units, pinui-binui is one of the few mechanisms that generates brand-new construction in established, desirable locations where no raw land is available.
How do I buy a property in Israel from abroad — what is the process?
The process typically runs: (1) identify the property and agree terms with the agent; (2) appoint a licensed Israeli attorney — done remotely by power of attorney; (3) the attorney conducts title, planning and encumbrance searches; (4) sign the purchase contract by e-signature or courier; (5) pay the deposit, typically 10–20% of the purchase price; (6) the attorney registers the transaction at the Land Registry (Tabu); (7) pay the balance in agreed tranches through to handover. Most buyers based abroad complete the entire process without travelling to Israel. Ayelet Abenaim at Home@Home coordinates attorney introductions, currency timing and purchase logistics for overseas buyers.
AA

Project Specialist

Ayelet Abenaim

CEO of HOME@HOME — handling pre-pre-sale introductions for the Golden Mile project. Direct line to the developer.

Message Us 📞 +972 52-253-7895

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Get the project brief, price book, and floor plans before the public launch. Your message goes directly to Ayelet.

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