Pre-Pre-Sale · Before the Public Launch
The Golden Mile, Tel Aviv The Holy Grail of Tel Aviv Real Estate — Before the World Sees It
Boutique luxury beachfront, between the Royal Beach, Mandarin Oriental, and David Kempinski.
The Holy Grail of Tel Aviv Real Estate
In Tel Aviv, the best opportunities rarely arrive with fanfare. They circulate quietly between buyers and brokers who understand the market before anyone else does. Right now, one of those whispers is beginning to turn into something much louder — a brand-new luxury project emerging in one of the rarest pockets of the city.
Step outside your front door and you'll find yourself surrounded by some of Tel Aviv's most prestigious addresses: the Royal Beach, the Mandarin Oriental, and the David Kempinski. This isn't proximity to luxury — it's immersion in it. Mornings by the Mediterranean, afternoons at Carmel Market, evenings on Rothschild Boulevard. The beach as your front yard, and the cultural heart of Tel Aviv at the other end of the same walk.
Tel Aviv is a city with extraordinarily limited beachfront land. New developments along the seafront are already rare — a completely new boutique project on the Golden Mile is almost unheard of. The architecture and finishes are designed to rival the world-class hospitality surrounding it, and the boutique scale means exclusivity, elevated design, and a residential rhythm rather than a tower-block crowd.
Floor plans, pricing, and full project details are released to qualified buyers under NDA before the official launch. Use the form on this page to start that conversation.
Project Snapshot
Why This Project Matters
Directly on the Beach
On the Tel Aviv Golden Mile, with the Mediterranean steps from the front door. Mornings on the sand, evenings on Rothschild — the rhythm that makes Tel Aviv beachfront the most coveted residential pocket in Israel.
Hotel-Grade Neighbors
Built between the Royal Beach, the Mandarin Oriental, and the David Kempinski. The architecture and finishes are designed to rival the world-class hospitality next door.
Boutique, Not a Tower
A small, intentional project — not a 40-storey monolith. Exclusivity, elevated design, and a residential rhythm that fits the Golden Mile, rather than overwhelming it.
Walking-Distance Tel Aviv
Carmel Market, Neve Tzedek, the Tachana, Sarona, and the upper end of Rothschild are all within walking distance. The cultural heart of Tel Aviv, with the beach as your front yard.
Pre-Pre-Sale Timing
Quiet release before the public launch. Buyers entering at this stage typically secure pricing materially below the eventual launch price book — the strongest single lever in Tel Aviv luxury timing.
Foreign-Buyer Support
Remote signing, English-speaking lawyer coordination, currency-timing strategy, and end-to-end purchase support. Diaspora buyers and olim are routine — the workflow is built for both.
The Power of the Pre-Pre-Sale Stage
For experienced buyers and investors, timing is everything. Entering at the pre-pre-sale phase represents one of the strongest positions in the Israeli luxury market — often before pricing fully reflects future demand, and before the broader public even becomes aware of the opportunity. At this stage, buyers aren't simply purchasing property; they're positioning themselves ahead of the market.
In a city like Tel Aviv, where premier inventory is limited and demand for exceptional locations continues to rise, opportunities at this level disappear long before official public launches begin. By the time the project reaches its public launch — with renderings, press, and a sales gallery — the prime units are already taken, and the price book has stepped up materially from the pre-pre-sale tier.
Today's Tel Aviv buyers are looking for more than square footage or branded amenities. They're searching for projects with soul — places that feel connected to the energy, culture, and texture of the city itself. This is a rare address, a world-class standard, and a stage of opportunity few ever get access to.
First Look
Renderings and full visual package available to qualified buyers under NDA.
The Golden Mile — Frequently Asked Questions
What buyers most often ask about Tel Aviv pre-pre-sale beachfront luxury.
Where is The Golden Mile in Tel Aviv?
What is a pre-pre-sale, and why does it matter?
How much does an apartment on the Tel Aviv Golden Mile cost?
Why is new construction on the Tel Aviv beachfront so rare?
Is this project suitable for foreign buyers?
What are the purchase tax implications?
How do I see floor plans and pricing?
Project Specialist
Ayelet Abenaim
CEO of HOME@HOME — handling pre-pre-sale introductions for the Golden Mile project. Direct line to the developer.
Request Floor Plans & Pricing
Get the project brief, price book, and floor plans before the public launch. Your message goes directly to Ayelet.
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