Pre-Pre-Sale · Before the Public Launch
The Holy Grail of Tel Aviv Real Estate A Pre-Pre-Sale You Didn't See Coming — On the Golden Mile
Boutique luxury between the Royal Beach, Mandarin Oriental, and David Kempinski. Before the market catches on.
A Pre-Pre-Sale You Didn't See Coming
In Tel Aviv, the best opportunities rarely arrive with fanfare. They circulate quietly, whispered between those who understand the market before anyone else does. And right now, one of those whispers is beginning to turn into something much louder.
A new luxury project is emerging in one of the rarest and most coveted pockets of the city — a location so prime, so tightly held, that opportunities like this almost never surface. This is a pre-pre-sale opportunity in the very heart of Tel Aviv's Golden Mile, between the Royal Beach, the Mandarin Oriental, and the David Kempinski. Not proximity to luxury — immersion in it.
Tel Aviv is a city with extraordinarily limited land supply, particularly along the coastline. New developments in established luxury neighbourhoods are already rare. Discovering a completely new boutique project in this exact location is almost unheard of. The architecture and finishes are designed to rival the world-class hospitality surrounding it, with a boutique concept focused on exclusivity, elevated design, and a lifestyle rooted in both luxury and authenticity.
Floor plans, pricing and full project details are released to qualified buyers under NDA. Use the form below or message directly to begin.
Project Snapshot
Why This Project Matters
The Rarest Pocket of Tel Aviv
Between the Royal Beach, the Mandarin Oriental, and the David Kempinski — the most prestigious stretch of the Tel Aviv coastline. Mornings on the sand, evenings on Rothschild, the Mediterranean as your front yard.
World-Class Hotel Neighbours
The architecture and finishes are designed to rival the five-star hospitality next door. This is immersion in luxury, not proximity to it.
Boutique, Not a Tower
A small, intentional project — not a 40-storey monolith. Exclusivity, elevated design, and a residential rhythm that fits the Golden Mile rather than overwhelming it.
Tel Aviv at Your Doorstep
Carmel Market, Neve Tzedek, the Tachana, Sarona and the length of Rothschild Boulevard — all within walking distance. The cultural heart of Tel Aviv, with the beach behind you.
Before the Market Catches On
A quiet release before the official public launch. Buyers entering at the pre-pre-sale stage consistently lock in pricing that is materially below the eventual public launch price book.
Foreign Buyer Support
Remote signing, English-speaking lawyer introductions, currency timing strategy, and end-to-end purchase support. Diaspora buyers and new olim are routine — the process is built for both.
The Power of Entering at Pre-Pre-Sale
For experienced buyers and investors, timing is everything. Entering at the pre-pre-sale phase represents one of the strongest positions in the market — often before pricing fully reflects future demand, and before the broader public even becomes aware of the opportunity. At this stage, buyers aren't simply purchasing property; they're positioning themselves ahead of the market.
In a city like Tel Aviv, where premier inventory is limited and demand for exceptional locations continues to rise, opportunities at this level disappear long before official public launches begin. By the time the project reaches its public launch — with renderings, press and a sales gallery — the prime units are already gone, and the price book has stepped up materially from the pre-pre-sale tier.
A rare address. A world-class standard. A stage of opportunity few ever get access to. And a chance to secure a place in one of Tel Aviv's most extraordinary new developments before the rest of the market catches on.
First Look
Renderings and full visual package available to qualified buyers under NDA.
Frequently Asked Questions
What buyers most often ask about this pre-pre-sale Golden Mile opportunity.
What makes this the 'Holy Grail' of Tel Aviv real estate?
Where exactly is this project located?
What is a pre-pre-sale and why does the timing matter?
Why is new beachfront construction in Tel Aviv so rare?
How much does an apartment cost?
Is this suitable for foreign buyers?
How do I see the floor plans and pricing?
Project Specialist
Ayelet Abenaim
CEO of HOME@HOME — handling pre-pre-sale introductions for this Golden Mile project. Direct line to the developer.
Request Floor Plans & Pricing
Get the project brief, price book and floor plans before the public launch. Your message goes directly to Ayelet.
Also from Israel Property Hub
Other developments
Tel Aviv · Beachfront
Tel Aviv Coastal — Pre-Pre-Sale Boutique
Boutique pre-pre-sale between the Royal Beach, Mandarin Oriental, and David Kempinski. Rare new construction on Tel Aviv's beachfront. Pricing on request.
View project →
Tel Aviv · Waterfront
Tel Aviv Waterfront — Resort Living
Pre-sale with indoor semi-Olympic pool, luxury spa, cinema and landscaped gardens to the sea. Apartments, duplexes and penthouses.
View project →
Tel Aviv · Central
Elevated Tel Aviv City Living
Luxury towers in the heart of Tel Aviv with panoramic city and sea views. Infinity pool, concierge, smart-home tech. Delivery under 2 years.
View project →
North Tel Aviv
North Tel Aviv Coastal Luxury
Contemporary residences in one of North Tel Aviv's most desirable new neighbourhoods — minutes from the beach. Resort pool, fitness, cinema and concierge.
View project →
Netanya
Shirat HaYam
Netanya's last beachfront new-construction neighborhood — just north of Ir Yamim. From ₪4.75M, delivery 2030.
View project →
Karnei Shomron · Samaria
Karnei Shomron
106 apartments and private cottages on the hillsides of Karnei Shomron. From ₪1.95M, delivery 2028.
View project →